Alpine Tourism as an Economic Development Factor. A Market Perspective

Giuseppe Tardivo

doi:doi:10.11648/j.jim.s.2015040101.12

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Alpine Tourism as an Economic Development Factor. A Market Perspective

Giuseppe Tardivo

Published in Journal of Investment and Management (Volume 4, Issue 1-1)

Received: 15 December 2014 Accepted: 16 December 2014 Published: 27 December 2014

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Abstract

Tourism trends and policies is becoming an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth, and shed light on policies and practices associated with this. Despite the topic of attractiveness of tourist destinations is at the center of the international economic debate, there are still many areas showing important gap among potentials and performances and in most cases literature doesn’t offer a suitable measure and strategic solutions for this problem. From a destination-based tourism model, the transition has been made to a model driven by motivation and the search of experience. The forces driving the change are: internet, low costs, tour operators, OTAs and the new demand for experiences from tourists, which have changed the rules of the game and, most importantly, altered the balance between supply and demand. The paper has three research goals. Firstly, a driven-based analysis will be presented, aimed at identifying the factors which condition and/or support the sector, briefly touching a legislation, governance, funding and infrastructure and cultural heritage. Subsequently the paper will focus some deficiencies of the tourist system in Italy, still organized according to an endogenous vision of the sector’s development, and based on a model turned to a production perspective in which the offer is placed at the center of the system, with no added value and limited activity in term of retails, marketing and innovation and low level of professional competence. Finally the research will aim to propose a change of the tourism policy in Italy. As well as a reorganization of offer in a more innovative and experienced-based key, to be more competitive Italy needs the role of local government to be extensively reviewed: local administrations will have to take leadership of the destinations, bringing a strategic vision to the territory and becoming the main actor in conceiving and designing the offer of tourism.

Published in	Journal of Investment and Management (Volume 4, Issue 1-1) This article belongs to the Special Issue Attractiveness and Governance of Tourist Destinations
DOI	10.11648/j.jim.s.2015040101.12
Page(s)	10-16
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2014. Published by Science Publishing Group

Keywords

Destination Management, Governance, Tourism Development, Tourism Cultural Heritage

References

[1]	S. Arzeni, “Tourism a driver for growthand employment”, Il Turismo, Fattore Economico di Sviluppo Locale, No. 1, 2012.
[2]	A. Murdoch, “Synergies between tourism and the wider social economy: an underexplored territory?”, Il Turismo, Fattore Economico di Sviluppo Locale, No. 1, 2012.
[3]	J. Ejarque, “Competitività e attrattività turistica nel Mezzogiorno italiano, una prospettiva in ottica di mercato”, Il Turismo, Fattore Economico di Sviluppo Locale, No. 1, 2012.
[4]	W. Batging, Le Alpi. Torino: Bollati Boringhieri, 2005.
[5]	M.G. Caroli, Il Marketing Territoriale. Strategie per la competitività sostenibile del territorio. Milano: Franco Angeli, 2006.
[6]	S. Conti, “La città nel contemporaneo scenario competitivo”, in Conti S. (a cura di), Torino nella competizione europea. Torino: Rosemberg e Sellier, 2002.
[7]	V. Della Corte, La gestione dei sistemi locali di offerta turistica. Padova: Cedam, 2000.
[8]	M. Franch, U. Martini, M.S. Barbera, and G. Parisi, “Lo sviluppo dell’eco-turismo come opportunità di riposizionamento strategico e di innovazione dell’offerta: uno studio di caso in una destinazione turistica matura”, Proceedings of the 6th International Conference Marketing Trends, University of Cà Foscari – ESCP-EAP, Paris, 26th-27th January, 2007.
[9]	R. Garibaldi, Economia e gestione delle imprese turistiche. Milano: Hoepli, 2008.
[10]	A. Macchiavelli, Il Turismo montano tra continuità e cambiamento, Milano: Franco Angeli, 2006.
[11]	G. Tardivo, and M. Viassone, “The measure of Financial Crisis Negative Impact on a regional context: the Piedmont case study”, paper discussed at the 1er colloque international Atlas/ AFMI Association francophone de management international, les defies du Management International a l’aube du XXIe Siecle, Paris, 26th-27th May, 2011.
[12]	A. Zucchella, and S. Denicolai, Analisi strategico-organizzativa per lo sviluppo locale. Milano: Franco Angeli, 2006.
[13]	IRES, La montagna del Piemonte. Varietà e tipologie dei sistemi territoriali locali. Torino: IRES, 2010.

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Giuseppe Tardivo. (2014). Alpine Tourism as an Economic Development Factor. A Market Perspective. Journal of Investment and Management, 4(1-1), 10-16. https://doi.org/10.11648/j.jim.s.2015040101.12

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ACS Style

Giuseppe Tardivo. Alpine Tourism as an Economic Development Factor. A Market Perspective. J. Invest. Manag. 2014, 4(1-1), 10-16. doi: 10.11648/j.jim.s.2015040101.12

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AMA Style

Giuseppe Tardivo. Alpine Tourism as an Economic Development Factor. A Market Perspective. J Invest Manag. 2014;4(1-1):10-16. doi: 10.11648/j.jim.s.2015040101.12

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@article{10.11648/j.jim.s.2015040101.12,
  author = {Giuseppe Tardivo},
  title = {Alpine Tourism as an Economic Development Factor. A Market Perspective},
  journal = {Journal of Investment and Management},
  volume = {4},
  number = {1-1},
  pages = {10-16},
  doi = {10.11648/j.jim.s.2015040101.12},
  url = {https://doi.org/10.11648/j.jim.s.2015040101.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.s.2015040101.12},
  abstract = {Tourism trends and policies is becoming an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth, and shed light on policies and practices associated with this. Despite the topic of attractiveness of tourist destinations is at the center of the international economic debate, there are still many areas showing important gap among potentials and performances and in most cases literature doesn’t offer a suitable measure and strategic solutions for this problem. From a destination-based tourism model, the transition has been made to a model driven by motivation and the search of experience. The forces driving the change are: internet, low costs, tour operators, OTAs and the new demand for experiences from tourists, which have changed the rules of the game and, most importantly, altered the balance between supply and demand. The paper has three research goals. Firstly, a driven-based analysis will be presented, aimed at identifying the factors which condition and/or support the sector, briefly touching a legislation, governance, funding and infrastructure and cultural heritage. Subsequently the paper will focus some deficiencies of the tourist system in Italy, still organized according to an endogenous vision of the sector’s development, and based on a model turned to a production perspective in which the offer is placed at the center of the system, with no added value and limited activity in term of retails, marketing and innovation and low level of professional competence. Finally the research will aim to propose a change of the tourism policy in Italy. As well as a reorganization of offer in a more innovative and experienced-based key, to be more competitive Italy needs the role of local government to be extensively reviewed: local administrations will have to take leadership of the destinations, bringing a strategic vision to the territory and becoming the main actor in conceiving and designing the offer of tourism.},
 year = {2014}
}

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TY  - JOUR
T1  - Alpine Tourism as an Economic Development Factor. A Market Perspective
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Y1  - 2014/12/27
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AB  - Tourism trends and policies is becoming an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth, and shed light on policies and practices associated with this. Despite the topic of attractiveness of tourist destinations is at the center of the international economic debate, there are still many areas showing important gap among potentials and performances and in most cases literature doesn’t offer a suitable measure and strategic solutions for this problem. From a destination-based tourism model, the transition has been made to a model driven by motivation and the search of experience. The forces driving the change are: internet, low costs, tour operators, OTAs and the new demand for experiences from tourists, which have changed the rules of the game and, most importantly, altered the balance between supply and demand. The paper has three research goals. Firstly, a driven-based analysis will be presented, aimed at identifying the factors which condition and/or support the sector, briefly touching a legislation, governance, funding and infrastructure and cultural heritage. Subsequently the paper will focus some deficiencies of the tourist system in Italy, still organized according to an endogenous vision of the sector’s development, and based on a model turned to a production perspective in which the offer is placed at the center of the system, with no added value and limited activity in term of retails, marketing and innovation and low level of professional competence. Finally the research will aim to propose a change of the tourism policy in Italy. As well as a reorganization of offer in a more innovative and experienced-based key, to be more competitive Italy needs the role of local government to be extensively reviewed: local administrations will have to take leadership of the destinations, bringing a strategic vision to the territory and becoming the main actor in conceiving and designing the offer of tourism.
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Author Information

Giuseppe Tardivo

Department of Management, University of Turin, Turin, Italy

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APA Style

Giuseppe Tardivo. (2014). Alpine Tourism as an Economic Development Factor. A Market Perspective. Journal of Investment and Management, 4(1-1), 10-16. https://doi.org/10.11648/j.jim.s.2015040101.12

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ACS Style

Giuseppe Tardivo. Alpine Tourism as an Economic Development Factor. A Market Perspective. J. Invest. Manag. 2014, 4(1-1), 10-16. doi: 10.11648/j.jim.s.2015040101.12

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AMA Style

Giuseppe Tardivo. Alpine Tourism as an Economic Development Factor. A Market Perspective. J Invest Manag. 2014;4(1-1):10-16. doi: 10.11648/j.jim.s.2015040101.12

Copy | Download

@article{10.11648/j.jim.s.2015040101.12,
  author = {Giuseppe Tardivo},
  title = {Alpine Tourism as an Economic Development Factor. A Market Perspective},
  journal = {Journal of Investment and Management},
  volume = {4},
  number = {1-1},
  pages = {10-16},
  doi = {10.11648/j.jim.s.2015040101.12},
  url = {https://doi.org/10.11648/j.jim.s.2015040101.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.s.2015040101.12},
  abstract = {Tourism trends and policies is becoming an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth, and shed light on policies and practices associated with this. Despite the topic of attractiveness of tourist destinations is at the center of the international economic debate, there are still many areas showing important gap among potentials and performances and in most cases literature doesn’t offer a suitable measure and strategic solutions for this problem. From a destination-based tourism model, the transition has been made to a model driven by motivation and the search of experience. The forces driving the change are: internet, low costs, tour operators, OTAs and the new demand for experiences from tourists, which have changed the rules of the game and, most importantly, altered the balance between supply and demand. The paper has three research goals. Firstly, a driven-based analysis will be presented, aimed at identifying the factors which condition and/or support the sector, briefly touching a legislation, governance, funding and infrastructure and cultural heritage. Subsequently the paper will focus some deficiencies of the tourist system in Italy, still organized according to an endogenous vision of the sector’s development, and based on a model turned to a production perspective in which the offer is placed at the center of the system, with no added value and limited activity in term of retails, marketing and innovation and low level of professional competence. Finally the research will aim to propose a change of the tourism policy in Italy. As well as a reorganization of offer in a more innovative and experienced-based key, to be more competitive Italy needs the role of local government to be extensively reviewed: local administrations will have to take leadership of the destinations, bringing a strategic vision to the territory and becoming the main actor in conceiving and designing the offer of tourism.},
 year = {2014}
}

Copy | Download

TY  - JOUR
T1  - Alpine Tourism as an Economic Development Factor. A Market Perspective
AU  - Giuseppe Tardivo
Y1  - 2014/12/27
PY  - 2014
N1  - https://doi.org/10.11648/j.jim.s.2015040101.12
DO  - 10.11648/j.jim.s.2015040101.12
T2  - Journal of Investment and Management
JF  - Journal of Investment and Management
JO  - Journal of Investment and Management
SP  - 10
EP  - 16
PB  - Science Publishing Group
SN  - 2328-7721
UR  - https://doi.org/10.11648/j.jim.s.2015040101.12
AB  - Tourism trends and policies is becoming an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth, and shed light on policies and practices associated with this. Despite the topic of attractiveness of tourist destinations is at the center of the international economic debate, there are still many areas showing important gap among potentials and performances and in most cases literature doesn’t offer a suitable measure and strategic solutions for this problem. From a destination-based tourism model, the transition has been made to a model driven by motivation and the search of experience. The forces driving the change are: internet, low costs, tour operators, OTAs and the new demand for experiences from tourists, which have changed the rules of the game and, most importantly, altered the balance between supply and demand. The paper has three research goals. Firstly, a driven-based analysis will be presented, aimed at identifying the factors which condition and/or support the sector, briefly touching a legislation, governance, funding and infrastructure and cultural heritage. Subsequently the paper will focus some deficiencies of the tourist system in Italy, still organized according to an endogenous vision of the sector’s development, and based on a model turned to a production perspective in which the offer is placed at the center of the system, with no added value and limited activity in term of retails, marketing and innovation and low level of professional competence. Finally the research will aim to propose a change of the tourism policy in Italy. As well as a reorganization of offer in a more innovative and experienced-based key, to be more competitive Italy needs the role of local government to be extensively reviewed: local administrations will have to take leadership of the destinations, bringing a strategic vision to the territory and becoming the main actor in conceiving and designing the offer of tourism.
VL  - 4
IS  - 1-1
ER  -

Copy | Download