The authors applied the concept of customer experience, advocated by Bernd H. Schmitt, to the IGNIS series, skincare products manufactured and sold by ALBION Co. Ltd., who launched a line of products that contain honey collected under the Ginza Bees Project. This paper discusses this product development case, as we were able to obtain a certain level of results.
| Published in |
Science Journal of Business and Management (Volume 3, Issue 2-1)
This article belongs to the Special Issue Customer Experience Management / Marketing Branding |
| DOI | 10.11648/j.sjbm.s.2015030201.18 |
| Page(s) | 63-65 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
GINZA Bees Project, Skincare Products, Customer Experience
| [1] | Bernd H.Schmitt; Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate; Free Press,1999 |
| [2] | Bernd H. Schmitt Customer Experience Management; A Revolutionary Approach to Connecting with Your Customers; Wiley, 2003 |
| [3] | Shin’ya Nagasawa, editor, Waseda University Business School, Nagasawa Research Laboratories (Taro Yamamoto, Masahiko Yoshida, Yusuke Irisawa, Tsunehiro Yamamoto, Shinji Enoki): Hitmaking With Experiential Marketing – Manufacturing that Rocks the Boat, Nikka Giren Publishing, 2005. |
| [4] | Shin’ya Nagasawa, editor: Creation of Experience Value in Long-Established Businesses - Customer Approach Management, Doyukan, 2006. |
| [5] | Shin’ya Nagasawa, editor: Producing Experience Value, Nikka Giren Publishing, 2007. |
| [6] | Shin’ya Nagasawa, editor: Premium Brand Strategies for Location and Traditional Industries – Technical Management that Generates Experience Value, Doyukan, 2009. |
| [7] | Shin’ya Nagasawa, Takao Someya: Traditions and Innovations in the Veteran Brand Toraya - Experience Value Creation and Technical Management, Koyoshobo, 2007. |
| [8] | Ginza Honey Bee Project, ed. “Humans, Flowers, and Honeybees in Ginza”, ON-BOOK, Ltd., 2007. |
| [9] | Tanaka, Atsuo, : “Ginza Honeybee Story”: To Create –Delicious–Landscape”, JIJI Press Publication |
| [10] | Tanaka,Atsuo, et al. “New Ginza Science” Sanko-sha, 2009.via SNS and other media mentioned earlier. |
| [11] | Nonaka, Ikujiro, and Akira Katsumi. “The Practical Wisdom of Innovation.” Nikkei Business Publication, 2010. |
APA Style
Hiroko Kawanobe, Shoichi Kobayashi, Takao Someya, Atsuo Tanaka, Shin’ya Nagasawa. (2015). Application and Examination of the Concept of Customer Experience in the Development of “Ginza Honey” Skincare Products. Science Journal of Business and Management, 3(2-1), 63-65. https://doi.org/10.11648/j.sjbm.s.2015030201.18
ACS Style
Hiroko Kawanobe; Shoichi Kobayashi; Takao Someya; Atsuo Tanaka; Shin’ya Nagasawa. Application and Examination of the Concept of Customer Experience in the Development of “Ginza Honey” Skincare Products. Sci. J. Bus. Manag. 2015, 3(2-1), 63-65. doi: 10.11648/j.sjbm.s.2015030201.18
AMA Style
Hiroko Kawanobe, Shoichi Kobayashi, Takao Someya, Atsuo Tanaka, Shin’ya Nagasawa. Application and Examination of the Concept of Customer Experience in the Development of “Ginza Honey” Skincare Products. Sci J Bus Manag. 2015;3(2-1):63-65. doi: 10.11648/j.sjbm.s.2015030201.18
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Download@article{10.11648/j.sjbm.s.2015030201.18,
author = {Hiroko Kawanobe and Shoichi Kobayashi and Takao Someya and Atsuo Tanaka and Shin’ya Nagasawa},
title = {Application and Examination of the Concept of Customer Experience in the Development of “Ginza Honey” Skincare Products},
journal = {Science Journal of Business and Management},
volume = {3},
number = {2-1},
pages = {63-65},
doi = {10.11648/j.sjbm.s.2015030201.18},
url = {https://doi.org/10.11648/j.sjbm.s.2015030201.18},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.s.2015030201.18},
abstract = {The authors applied the concept of customer experience, advocated by Bernd H. Schmitt, to the IGNIS series, skincare products manufactured and sold by ALBION Co. Ltd., who launched a line of products that contain honey collected under the Ginza Bees Project. This paper discusses this product development case, as we were able to obtain a certain level of results.},
year = {2015}
}
TY - JOUR T1 - Application and Examination of the Concept of Customer Experience in the Development of “Ginza Honey” Skincare Products AU - Hiroko Kawanobe AU - Shoichi Kobayashi AU - Takao Someya AU - Atsuo Tanaka AU - Shin’ya Nagasawa Y1 - 2015/04/17 PY - 2015 N1 - https://doi.org/10.11648/j.sjbm.s.2015030201.18 DO - 10.11648/j.sjbm.s.2015030201.18 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 63 EP - 65 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.s.2015030201.18 AB - The authors applied the concept of customer experience, advocated by Bernd H. Schmitt, to the IGNIS series, skincare products manufactured and sold by ALBION Co. Ltd., who launched a line of products that contain honey collected under the Ginza Bees Project. This paper discusses this product development case, as we were able to obtain a certain level of results. VL - 3 IS - 2-1 ER -
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